Standard Bank CIB Managers Conference
In line with the clients objectives, O’MAGE crafted bespoke communication practices and methodologies with the latest technology, underpinning Standard Bank CIB’s positioning as a forward-looking and forward-moving institution.
The centrepiece of this engagement was a larger-than-life interactive 3D screen, which was custom built for the event. The screen was impressive in both dimension (40 metres wide x 10 metres high) and capability (hosting hours of graphic design and programming).
Sophistication and excitement were the guiding principles of the creative process. The conference kicked off with a 3D graphic helicopter arriving on the screen, with key conference participants jumping out of it. The facilitator arrived via a 3D projected jet pack and the Group Deputy Chief Executive entered through a time machine. While serious messages were delivered, the element of excitement and innovation prevailed.
This unique combination of technology and communication was unprecedented in the local market. The conference became an experiential engagement, and capturing the attention of 850 delegates for a full eight hours, was a tremendous achievement.